The city

Bangkok is full of lettering that was made for a specific frontage, a specific language mix, and a specific hour of daylight. Looking at it carefully is more useful than treating the city as a style to copy.

A shop sign may mix a Thai inscription with a Latin transcription, or with English words that name the trade. The sizes are often decided by the width of the fascia and by what has to be read from the road, not by a typographic system imported from a book. If you photograph a sign, write down the street and the date. A sign is replaced more often than a building.

Printed matter on a stall (a menu, a packet, a lottery form) is designed under different constraints again: cheap paper, a short press run, and a need to be understood quickly. You can learn from that work without pretending it was produced the same way as a book.

This page is not a directory of studios, and it does not name a "Bangkok style". The city is large and the work is varied. If a later article discusses a named building or a named sign, it will be a sign the writer has actually seen, or a building that can be identified from a public photograph used with a proper credit in the journal's records.